The New Government Sports Strategy


The following is an extract from the new Sports Strategy. To read the whole document click here.

For more than a decade, the government’s policy on sport has been to get more people participating in sport and to win more Olympic and Paralympic medals. Both of these are valuable, and will remain part of this new strategy. However, what really matters is how sport benefits the public and the country.

In any new strategy, the outcomes that we are seeking to deliver through government investment need to be crystal clear and widely shared. Only then can all organisations,whether publicly funded or not, unite in striving towards a common set of goals. At the heart of this strategy is a simple framework which sets out how success will be judged by impact on the set of outcomes that define why government invests in sport:

  • physical wellbeing
  • mental wellbeing
  • individual development
  • social and community development
  • economic development

All new government funding for sport and physical activity will go to organisations which can best demonstrate that they will deliver some or all of the five outcomes in this strategy.


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